Last updated: Jul 11, 2023
2. What is the role of cookies and similar technologies?
Cookies. Cookies are essentially text files filled with a sequence of characters. They are sent to your device when you visit a website. These files allow the website to recognize your browser when you revisit. They typically store user preferences and other data. Cookies set by the site owner are termed “first-party cookies”, while those set by other parties are called “third-party cookies”. These third-party cookies allow the integration of third-party features or functions on the site (like interactive content, analytics). These third parties can identify your device when it visits the original website or even some other websites.
Local Storage. Local storage technologies are used by websites and apps to store data directly on your device. The most popularly used technology for this purpose is called “local storage” and it’s part of the HTML5 standard. It enables websites or apps to store data persistently, even after closing the browser or app, or restarting the device.
Session Storage. This feature of your web browser or device allows a site or app to store data on your device temporarily while you’re actively using the site or app. This data gets deleted once you close your browser or app, or move away from the site. Sites and apps can use session storage to enhance your user experience and to ensure certain information is easily accessible during your browsing session.
Session replay tools (in accordance with applicable law):Session replay tools log your interactions with the Site, such as how you move throughout our Site and engage with our webforms. This information helps us understand your Site experience and identify and fix technical issues visitors may be having with the Site.
Other Tracking Technologies. There are various other tracking technologies used by websites and apps, including web beacons (or tracking pixels), third-party tracking scripts, and analytics tools. They provide insights into how visitors engage with websites. We may also use web beacons and “clear GIFs” in our communications with you to track how many people are reading them and to confirm any click-throughs to links within an email. If you’d prefer not to download the web beacon onto your device, choose to receive our emails in plain text instead of HTML.
3. How does Optave use Tracking Technologies?
Essential Cookies will be the only type of cookies enabled on our Site unless you provide your consent. Non-Essential cookies, such as Functional, Analytics, and Targeting Cookies, as well as other Tracking Technologies, will only be enabled if you opt-in by using our Site’s cookie banner. You have the option to withdraw your consent at any time by clicking on the “Cookie Settings” link in our Site footer. By accessing the link, you can disable cookies through the toggles or adjust your preferences using the toggle settings. Your withdrawal of consent will take effect for future interactions with the Site.
In general, we employ Tracking Technologies to ensure the basic functionality of our Sites, remember user preferences (including Tracking Technologies preferences), enhance the provision of our Services to you, optimize the performance of our Sites, offer you potentially interesting promotions, measure the effectiveness of our Sites, marketing campaigns, and email communications, as well as personalize online content. Specifically, we may utilize Tracking Technologies for the following purposes:
- Session Usage: We utilize first-party cookies to retain session information as you navigate across pages within the Site. For example, these cookies enable us to comprehend visitor and user preferences, enhance your experience, and track and analyze statistical information regarding usage, navigation, and other metrics.
- Site Performance & Effectiveness: Tracking Technologies are employed to understand, improve, and research our products, features, and services. This includes monitoring your activity on our Sites, as well as when you access our Site from other websites, applications, or devices. We gather analytics information to assess and measure the performance of advertisements, evaluate usage and campaign effectiveness, and determine if you have interacted with our Sites, content, or emails (such as opening and responding to an email). We work with analytics vendors to gain insights into how you use our Sites. These vendors may provide reports based on the usage of Tracking Technologies, both on an individual and aggregated basis. Additionally, we use these technologies to provide aggregated information to our marketing and advertising vendors.
- Advertising: We collaborate with third-party marketing and advertising vendors to display ads on our Sites and/or manage our advertising on other websites. This enables us to present advertisements based on your browsing activities and interests. We may also utilize Tracking Technologies for cross-device matching, allowing us to customize your experience across multiple devices by using the data we collect to make educated guesses that associate each device with you. For example, by linking your mobile device and computer, we can utilize Tracking Technologies to save your preferences on both devices and deliver more tailored marketing and advertisements. Moreover, we may combine the data collected through Tracking Technologies with other data to create a profile about you. This profile data may be shared with marketing and advertising vendors, including ad networks, to display advertisements that align with your interests. Our marketing and advertising vendors may also use this information to recognize you across various channels and platforms (such as computers, mobile devices, and smart TVs) over time, for analytics, attribution, and reporting purposes.
- Security: Tracking Technologies assist us in safeguarding the safety, security, and integrity of our web properties and those who engage with us. This includes detecting, preventing, and responding to security incidents, as well as identifying and addressing malicious, deceptive, fraudulent, or illegal activities.
Categories of Cookies: To accomplish the aforementioned purposes, we may utilize the following categories of cookies on our Site:
- Essential Cookies: These cookies are crucial for core site functionality and cannot be disabled in our systems. They enable the Site to operate properly, and if you choose to block or receive alerts about these cookies through your browser settings, certain parts of the website may not function correctly.
- Functional Cookies: Functional cookies enable the Site to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have integrated into our Site.
- Analytics Cookies: Analytics cookies allow us to count visits and traffic sources, enabling us to measure and improve the performance of our Site. These cookies provide us with insights into the popularity of different pages and visitor movement throughout the Site.
- Targeting Cookies: Targeting cookies, including social media cookies, may be set through our Site by our advertising service providers, third-party advertisers, ad networks, or data exchange partners. These cookies may be used to display relevant advertising on other third-party sites.
4. What kind of data do cookies gather?
Both we and our service providers might automatically record and merge data about you, your computer or mobile device, and your interactions with our Services, online resources, and our communications over time, including:
- Device details such as the type and version of your computer’s or mobile device’s operating system, its manufacturer and model, browser type, screen resolution, device type (like phone, tablet), IP address, unique identifiers, language settings, and general location information like city, state, or geographic area.
- Online activity details such as the pages or screens you viewed, the amount of time you spent on a page or screen, the website you visited prior to navigating to the Services, the paths you took between pages or screens, data about your activity on a page or screen, times of access, length of access, and your interaction with our communications. We employ both persistent and session cookies. Persistent cookies remain on your device for a predetermined period or until you erase them, whereas session cookies are removed as soon as you shut your web browser.
5. How can you manage cookies?
You can block cookies through your browser settings, but please note that some aspects of the Services may not function properly since we only use essential cookies required to deliver our Services. You can adjust this in your browser settings following the provided instructions. Many browsers are set to accept cookies by default unless you modify your settings. To learn more about cookies, including how to view what cookies have been placed on your device and how to manage and delete them, visit www.allaboutcookies.org. Use these links to get more information on controlling cookies and online tracking through specific browsers: Firefox; Chrome; Microsoft Edge; Safari.
Remember that these opt-out options are device or browser-specific, meaning you must opt-out on each browser and device you use.
Do Not Track. Some web browsers have the capability to send “Do Not Track” signals to the online services you access. At present, we do not react to “Do Not Track” or similar signals. To learn more about “Do Not Track,” please visit http://www.allaboutdnt.com.
13. Contact Us
Responsible entity. Optave Ai Solutions Inc. is the entity responsible for processing personal information under this Cookies Policy (as a controller, where provided under applicable law).
If you have any questions or concerns regarding this Cookies Policy, please contact us using our contact form.